In The Lights provides the talent, resources and know-how to get you from point A to B. You bring the drive and vision. Together we help eachother get ahead of the curve.

Arts & Theater

  • Increase national and international recognition
  • Increase patronage and awareness
  • Clearly represent artistic vision


  • Strengthen cultural position
  • Highlight advocacy and policy initiatives
  • Increase funding and sponsor interaction

Fitness & Wellbeing

  • Lead health and fitness trends
  • Messages and ideas that resonate
  • Standout in crowded marketplace



As a tenacious and caring team of advocates, we go the extra mile to develop comprehensive and innovative communications strategies and influencer campaigns. Why? Because we know increased public support brings organizational confidence, and that meaningful dialogue around your story put you ahead of the curve.

Step into the Spotlight with In The Lights

Public Relations – Shine a spotlight on your events, company milestones and successes with a comprehensive media relations strategy that creatively invites press engagement. Whether a focused release (allowing press to source information), or media training (lights, camera, action), we’ll create easy-to-understand messages so you can communicate your impact.

Social Media – Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media. Discover how to make your blog posts, tweets and other status updates more relevant, valuable and interesting to your readers and most importantly, invite your audience to engage with you center stage.

Influencer Marketing – Influencers are at the forefront of the change occurring in the communications landscape. We help you leverage social media platforms and develop key relationships with brands, helping clients to monetize their influence.

Brand Development – We serve you best when we explore the fundamentals of your brand’s vision and mission. We determine marketing strategies, key messages and key performance indicators to highlight your unique identity and ensure your brand takes center stage.

Content Creation – We partner with vivid and innovative professionals skilled in web, graphic design and creative production, including photography and videography. We help facilitate the conversation that puts your artistic vision in its best light.

Crisis Communication –When facing organizational or reputational challenges, it is crucial to have trusted advisors. Our thoughtful approach carefully considers business and artistic goals, as well as vision and mission, to guide you in sharing an authentic voice during challenging times.

Integrated Marketing – We carefully audit your current marketing practices, and create a comprehensive marketing strategy that works in tandem with our public relations services. Utilize engagement campaigns and e-marketing to bring your audiences behind the scenes and make them a part of your story.

Sponsorships/Endorsements – We lend a keen eye to developing relationships that help broaden your careers—often connecting with trusted brands to create inroads to your events and help forge new collaborations.

Creative Ticketing – You work hard to produce an excellent event and deserve a full audience. We work with you to create creative ticketing packages and connect with third party vendors to maximize sales and audience engagement.

The Clients we


The clients we serve are just like us—bright, insightful, curious and fun. The possibilities are endless.

An immersive experience that celebrates the comedic craft and its artists

A trusted source for navigating the complex world of fitness and wellness

A premiere American dance center built on ballet tradition with modern-day technique

A waterfront venue ideal for an intimate gathering of friends and family

An online platform connecting dancers, teachers, and dance studios to LA’s top choreographers.

Food Network’s 2015 Holiday Baking Championship finalist who caught the camera’s eye for his entertaining vigor and occasional dance move

We Are You

Fun, energetic, quirky—our individual backgrounds in arts, entertainment and fitness fields give our team a relatable perspective from which to guide our clients. Come meet us and discover new possibilities for standing out in the crowd.

Say Hi!

The Reviews Are in!

“As a reporter for NY1, I work with countless PR professionals. After working closely with In The Lights for many years, I can honestly say she is one of the best…she absolutely lives in the dance world and understands with great depth of the dance culture. But what sets her apart as a publicist, is that she is able to put that into context for non-dance professionals.”

Stephanie SimonNY1 News

“In The Lights goes the extra mile for their clients with good press releases, thorough information, photographs, phone follow-up and persistence. By providing a wealth of dance resources, In The Lights makes it easy for me to attend events and disseminate information to my readers.”

Walter RutledgeHarlem World Blog

“I’ve had the pleasure of interviewing In The Lights clients as guests on my radio show, but our relationship deepened when we hired them to do PR for my radio show’s 1-yr anniversary charity event. The team at In The Lights are incredibly talented, energetic, positive, professional, and deliver on the PR services they promise in every way. They are an extremely valuable part of the public relations presence of my brand. In The Lights has a gift for helping dance and arts organizations take their public relations presence to the next level.”

Ashani MfukoCEO, Kiner Enterprises Inc.

“Amber Henrie is an enthusiastic media savvy woman who cares deeply for dance and her clients.”

Christine JowersFounder, Dance Enthusiast

“Working with In The Lights is great for CSI. Representing a cultural policy think tank is no easy task. They have really taken the time to learn about what we are doing and have been extremely helpful in creating language that conveys some very complicated ideas in ways that people can understand and transmit to others.”

Founder, Cultural Strategies InitiativeFounder, Dance Enthusiast

“Not all press agents go above and beyond like In The Lights to ensure coverage for their clients. They do great work for those they represent, bring enthusiasm to their pitches, and actually make it joyful (!!) to provide coverage.”

Leonard Jacobs